Five Basic Rules To Observe For Effective Web Design
Avoid Using Splash Pages
Give them the value of your site upfront without the confusion of a splash page.
Avoid Excessive Banner Advertisements
If absolutely necessary, use only relevant ads. The best is no ads!
Use Clear and Simple Navigation
If your visitors don't know how to find the way around your website, they won't.
Have A Clear Indication Of Where The User Is
Your website is where your business resides -- it's like the headquarter of an offline company, so reach out to your customers!
Don't Be Afraid To Make Changes
It is not a building where changes can cost a bomb! So feel free to learn the basics and make changes yourself if necessary!